Special Offer for Mike's Closest Friends in Funeral Service.
- Teach you how to become more confident and effective on the phone so you get the call and not your competitor
- Share secrets proven to turn shoppers into client families who spend their dollars with you
- Rid yourself and your staff of being an order taker and take charge so you convert calls to client families
- Show you how to be memorable in creating an image that distinguishes you and your firm so you are the obvious choice
- Identify price shopper strategies and tactics as they apply to FUNERAL SERVICE and stop being on the defensive with the caller
- Show you how to construct powerful questions and statements so you are confident and assured
- Help you describe what you want to do in terms of benefits to the caller so they choose you immediately
- Create processes to handle price shoppers with confidence so you never have to feel victimized by your competitor undercutting you again
- And ultimately win more price shopper calls – without having to price match – to not only make your firm more profitable, but increase your market share while your competitors wonder why you’re getting the business
- It’s not about just a bunch of new ideas to try at your funeral home or cemetery
- It’s not a “bogus quick-fix” that claims to win 100% of price shoppers
- It is a proven system that give you step-by-step answers to your most challenging problems. Your communication skills will distinguish your company from competitors so you can easily close without being pushy and salesy
- You’ll discover how to gently uncover the caller’s hidden needs, build rapport and earn trust so they understand the value you represent and choose you before calling your competitors
- By becoming a Funeral Service Educator, you’ll feel confident with your telephone skills and ability to win the call. It is about doing things in a new way and realizing new, improved results
- It is about helping you identify the caller’s problems so then you can provide service solutions
Transform your results. Just one new family will more than pay for your investment…and you have our Twofold Guarantee so you have no risk.
Your Investment: $1,497 Only 1,197
Training Starts on June 6, 2011 – Reserve your spot and register now!
 |
 |
So many people call in now asking only “How much does cremation cost?” or “What are your charges for a funeral?” If we simply answer their questions at face-value, we are missing an opportunity to first, earn their business, second, best serve the family and finally, we’re missing out on profit potential for our business. Mike’s training has really helped out staff to be well-equipped with tools they need to provide the answers (and questions) families need to consider.
Anyone who hears Mike talk about Price Shopping will be challenged to change their approach to a phone shopper and the results they will see will change their attitudes as well.
I highly recommend Mike to anyone.
Sincerely,
M. Carey Bliley
President
If you want access to the free training from
Price Shopper Awareness Week – Click Here
- Winning the new call
- Differentiating your firm from all others
- Gaining a new level of confidence when on the phone and by email
- Increasing your market share
This first step is important because…
- It looks at the individual and your perception of price shoppers
- You will start to identify your strengths and weaknesses in handling price shoppers
We will specifically look at…
- 4 common deficiencies found with most funeral homes, cemeteries, and crematories arrangers
- 3 pillars to create a winning mindset
- 8 steps in starting the price shopping call
- 8 characteristics of creating power statements that separate you from everyone else
This step is important because…
- It alerts you to the customer and where they are coming from
- You will start to identify issues beyond price alone
- You will discover new ways to be of service to your families
We will specifically look at…
- Areas and questions of immediate concern for the caller
- Determining what the caller is looking for
- How being friendly and an educator overpowers salesmanship
- How benefit statements turn into new business
This step is important because…
- It looks at the consultative sales process and power of questions
- You will start to identify exactly what the caller wants from the questions you ask
We will specifically look at…
- Why you struggle with phone shoppers and how they represent an opportunity
- What kind of question is a power question
- 5 reasons you disregard the power of questions
- 10 ingredients of a power question
This step is important because…
- You need to know what type of cremation shopper each caller is
- You can’t treat each cremation shopper the same as the others
We will specifically look at…
- The 3 main types of cremation shoppers and how to identify them quickly
- How to engage each type of cremation shopper
- The main goals of each cremation shopper
- What questions to ask each type and why
- How to win the call on the phone & what to do if they say they need to think about it
This step is important because…
- Many funeral homes improperly display their prices online (or don’t make any references to prices at all)
- By having an online pricing strategy, you can easily differentiate yourself from your competitors
We will specifically look at…
- How to break apart your General Price List to target specific shopper-types
- How to bundle or package your services to simplify the decision-making process for potential client family
- How to add this new information to your current website and where else on the Internet you can place it
- Step by step instructions for you to give to your web developer to update your website
This step is important because…
- Online videos are given preference by Google and the other search engines so they rank higher and faster than other forms of online content
- YouTube is the second most popular search engine – behind Google and ahead of Yahoo and Bing
- Videos are the best way to build rapport if you cannot speak to someone live
We will specifically look at…
- How to easily create new video clips and know what to say and what not to say in your videos
- How to properly upload the videos to the various video sharing websites to get maximum effect
- What strategies to use so that your videos get to the top of Google and stay there
- How to use this strategy to dominate other search terms that you want to rank highly for
This step is important because…
- Funeral homes are receiving more requests for funeral and cremation prices than ever before
- Most funeral homes overlook the opportunity to differentiate themselves and just reply to the request by attaching their pricelist with little or no explanation
- Most funeral homes don’t make it a priority to respond to these inquiries immediately
We will specifically look at…
- Creating a system within your funeral home to quickly respond to these inquiries to demonstrate that you are highly interested in serving that client family
- How to engage the emailer so that you can continue the conversation online or offline (via phone)
- What resources to include with your to further demonstrate value and differentiation as compared to your competitors
- Specific templates that you can cut and paste as email responses to greatly improve the probability of you winning the call over your competitor
This step is important because…
- Funeral homes don’t understand how to properly use Pay Per Click advertising (like Google AdWords) to strategically target price shoppers
- Funeral homes that do use Google AdWords are usually spending more money than they could be paying
- Many funeral homes that use Pay Per Click just direct the search to the funeral home’s homepage and creates a disconnect with the searcher
- Funeral homes that get the Yellow Pages to look after their Pay Per Click campaigns are paying to get listed right beside their competitors
We will specifically look at…
- How to create Google Adwords campaigns to attract shoppers but not attract other searchers who are not specifically looking for funeral costs
- How to lower your cost per click and increase your position of your Google AdWords
- What should and what shouldn’t be included on your landing pages
- Specific ads that work and the psychology behind them to engage and build rapport with the searcher
- Each will be released on a weekly basis
- The format is:
- Online video (PowerPoint with narration) and
- Live audio (either via your telephone or on your computer through streaming web audio – similar to the teleseminars) and
- Worksheets that are downloadable PFD documents from the Internet
- You can watch or listen via the Internet and be able to download these files permanently to your computer if you wish, giving you a permanent resource you can review over and over again and train your staff
- Each weekly module consists of…An Instructional Video Lesson – released on each Monday of that week’s program
- A Question and Answer live call at the end of the week
Our Twofold Money Back Guarantee
If after 30 days of enrolling into Price Shopper Secrets 2.0 Program, you are not completely satisfied, we will refund 100% of your investment. No hassles and no hard feelings!In 365 days from now, if you haven’t won at least 3 additional price shopper calls as a direct result from you and your staff using this program and taking the simple action steps that we have outlined, we will give you every dollar back that you have paid for this program and we will apologize for taking up your valuable time.
Your Investment: $1,497 Only 1,197
Training Starts on June 6, 2011 – Reserve your spot and register now!
|
|
Yesterday I received a call from a family in New York City whose relative had died locally. The woman told me she would call two other firms to get prices. From what I learned in your Price Shoppers Secrets program I actually could not wait to practice what you, Mike, had told us! I knew I wanted to create a relationship with this caller and be friendly to her. After talking with her for several minutes and asking her how I could most help her right then, she said “Well, you have answered all my questions that have helped me and you are friendly. I am not going to call any other firms. Yes, I would like you to take care of my cousin and I will call the hospital and tell them I have selected you.”
Thank you, Mike. This call has paid for the entire Price Shoppers Secret Seminar!
Darlene Willey Sliwa,
New England
- Delivered by two funeral directors who have been on the front lines and in your shoes
- Addresses specific issues like Cremation, Online & Email shoppers
- Live interaction with experts so that you don’t feel abandoned
- Twofold Money Back Guarantee
These bonuses are given to to anyone who registers for the Price Shopper Secrets 2.0 Program.
Your Investment: $1,497 Only 1,197
Training Starts on June 6, 2011 – Reserve your spot and register now!
|
|
Mike Kubasak |
Robin Heppell |
|
 |
Thank you for your interest in the Price Shopper Secrets 2.0 program. If you join us with other funeral professionals we will do everything we can so that you can win more price shopping calls.
With our 100% money guarantee we remove all of the risk on your part and place it on our shoulders – that is because we know for certain that our training and support will win you more calls! |
 |
 |
 |
|
| (702) 345-3212 | (800) 810-3595 | (250) 744-3595 |